Dirty Money Records owner Fendi wanted to figure out a way to use all his connections in the hip-hop industry and also get his DMR artist Gravy some more exposure. So coming up with THE COME UP DVD MAGAZINE, Fendi created an easy way to give Gravy a little shine and also capture a side of the game that few people have access to, nevermind the ability to film it all. Taking you up-close-and-personal with some of today's hottest hip-hop artists and fastest rising stars, THE COME UP is packed with interviews, exclusive features, music videos and unreleased footage from around the game. This edition is the 1st edition of what would go on to become one of the the hottest (if not the hottest) street DVDs in the rap world. With never-before-seen footage of the late, great Notorious B.I.G., this edition is best known for its incredibly rare video of Christopher Wallace. Taking you deep into THE COME UP's vault for this clip, you'll know why THE COME UP's future was bright from the get-go. Also features exclusive footage of Jay-Z, Ludacris, P-Diddy, Fat Joe, Busta Rhymes, D-Block, Gravy and more!